Marketing Specialist (Generalist) - Bali, Indonesia

Join Howel and Co, a dynamic and innovative company based in Bali, as our next Marketing Specialist! We are seeking a versatile and results-driven marketing generalist to elevate our brand presence, engage our target audience, and drive business growth across digital and traditional channels. As a Marketing Specialist, you will play a pivotal role in developing and executing marketing strategies that resonate with our target audience, leveraging both online and offline platforms to achieve our business objectives.

Howel and Co is a growing company with a strong commitment to innovation and excellence. Located in the heart of Bali, we offer a vibrant and collaborative work environment where creativity and strategic thinking are highly valued. This role is perfect for a marketing professional looking to make a significant impact in a dynamic and fast-paced environment.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing strategies to promote our brand and products.
• Manage and optimize digital marketing campaigns across various platforms, including social media, email, and search engines.
• Create and manage content for our website, social media channels, and other digital platforms.
• Conduct market research to identify trends, opportunities, and customer insights.
• Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns.
• Monitor and analyze marketing performance metrics to make data-driven decisions.
• Stay updated with the latest marketing trends and best practices to continuously improve our strategies.
• Assist in the development of marketing materials, including brochures, flyers, and digital content.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in marketing, with a strong background in both digital and traditional marketing.
• Proficient in using marketing tools and software such as Google Analytics, Hootsuite, Mailchimp, and Canva.
• Strong understanding of SEO and SEM principles and experience with Google Ads and Facebook Ads.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a team.
• Creative and strategic thinker with a passion for innovation and continuous learning.
• Fluent in English and Bahasa Indonesia.
• Previous experience in a fast-paced, dynamic environment is a plus.

🛠️ Keahlian

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